Ethics Matters.

Rethinking Digital Design

The conference is over, but the movement just started.
Now it's time to build the community.
Sign up to become part of the community and get more information about the following events.
We are excited to see you soon!


Our awareness of digital design’s impact on life is increasing.
Ethics Matters., a mini-conference on responsible digital design, wants to draw attention to ethical design approaches and inform about them.
Ethics Matters. aims to unite the community of ethical designers and developers in Switzerland and around the globe.

Meet like-minded professionals.

Get inspired by new insights.

Create a long-lasting community.


The event is over, but in case you want to have a glance at our awesome Line-Up, you can still have a look here


16.00 - 16.30

RE:thinking digital design

Why ethics matters.


16.30 - 17.20

Biases and motivation

Hijacked minds?

Elizabeth Immer & Elisa Mekler. Moderated by ethix – Lab for Innovation Ethics.


17.30 - 18.20

Diversity in design 
Challenges and opportunities of user testing

Panel discussion with Tiffany C.K. Kwok, Janett Baresel and Josefin Lilja. Moderated by Girls in Tech Switzerland.


18.30 - 19.20

Inclusive design

Beyond accessibility – the ROI of inclusion

Panel discussion with Annemarie Pohl, Stéphanie Walter and Johan Verstraete. Moderated by UX Research Guild Zurich.


19.30 - 20.00

RE:working digital design
Towards a manifesto for responsible interface design

Working session moderated by ethix – Lab for Innovation Ethics.



Meet the experts, connect with like-minded professionals, and build a long-lasting community.



Janett Baresel

Senior software developer & UI/UX designer, Esri R&D Center Zurich

Ninja Hoffmann

Organization & moderation, ethix – Lab for Innovation Ethics

Elizabeth Immer

UX and CX advisor, 
The Ergonomen Usability

Tiffany C.K. Kwok

Ph.D student geoGAZElab, ETH Zürich

Josefin Lilja

UX designer, Archilogic AG

Elisa Mekler

Psychologist & assistant prof. in human-computer interaction, Aalto University

Annemarie Pohl

UX Writer & Linguist, Crowdhouse AG

Marie-Aude Ramos

Partner & moderation, UX Research Guild Zurich

Lisa Stähli

Partner & moderation, Girls in Tech Switzerland

Lea Strohm

Organization & moderation, ethix – Lab for Innovation Ethics

Johan Verstraete

Leader in Inclusive Design, Sensory & Inclusive designer

Stéphanie Walter

Senior UX designer & mobile expert



ethix brand rgb.png
ethix brand rgb.png

ethix is made possible by the Migros Pioneer Fund, part of the social commitment of Migros Group: